Transform your eCommerce experience with real-time 3D and Augmented Reality
Interactive 3D and AR experiences are becoming essential in modern eCommerce. These technologies allow customers to view and customize products in real time, helping them make confident purchase decisions while reducing return rates.
If you are using Shopify, adding 3D and AR functionality to your product pages is simple. With the right tools, you can integrate 3D viewers, configurators, and AR previews without building everything from scratch.
Why Add 3D Products and AR to Your Shopify Store
- Better product visualization from every angle
- Real-time customization of product options
- Augmented Reality lets users try before they buy
- Improved customer engagement and faster purchase decisions
Step-by-Step Guide to Add 3D Products On Shopify
Basic Setup: Embed a 3D Viewer Without Coding
- Create or export your 3D model using a compatible format such as .glb, .gltf, or .usdz
- Use a 3D or AR viewer tool that provides embeddable HTML or iframe code
- Copy the embed code from your chosen tool
- Log in to your Shopify Admin and go to Online Store > Themes
- Click Customize on your current theme
- In your page template, select Add Section and choose Custom Liquid or a custom HTML block
- Paste the 3D viewer code into the block and position it near the product images or description
- Preview and publish your product page
This adds a 3D interactive element to your Shopify product pages
Advanced Setup: Connect Configurator to Pricing and Checkout
If you want to offer real-time product customization and price calculation:
- Use a 3D product configurator that supports interactive options such as color or size
- Set up rules to reflect pricing changes based on selected features
- Use JavaScript or Shopify’s AJAX API to link these selections to Shopify’s cart system
- Automatically transfer selected options and pricing to checkout
- You may need a developer to help with this integration
Add AR Preview to Shopify Products
Shopify supports WebAR, allowing customers to view products in their space using mobile browsers. Here’s how:
- Upload .usdz files for iOS and .glb files for Android in the media section of your product page
- Customers will see an AR icon and can launch a preview without installing an app
Keep your 3D files optimized for mobile performance and loading speed
Frequently Asked Questions
Do I need a mobile app to enable AR?
No. AR previews work directly in mobile browsers using WebAR technology
Will adding 3D slow down my store?
Not if you optimize file sizes and use performance-friendly settings
What tools can help create 3D configurators?
There are many online platforms offering no-code, low-code, or API-driven configurator tools depending on your team’s skill level
Conclusion
Integrating 3D and AR into your Shopify store is a smart move for any business looking to improve product interaction and boost conversions. Whether you begin with a basic 3D viewer or build a fully interactive configurator with checkout integration, these features help create a more engaging and realistic shopping experience.
Start small, test results, and scale up across your product catalog as you grow.